Details That Last.
Vision Auto Detail is a luxury auto care company specializing in paint restoration, protection and window tinting. Utilizing the highest quality products, cutting edge techniques and an obsessive attention to detail, Vision Auto Detail aims to be the highest quality option for car collectors and enthusiasts alike.
The Process.
Beginning with simplistic concepts, I aimed for a simple wordmark using an upscale font with a mild playful undertone. The graphics included should invoke imagery of an eye and the sparkle of a star.
Refining the Design.
Ultimately the above concepts were moving in the right direction, but lacked the upscale feeling that I was after. Going back to the drawing board, I aimed to evoke the simplicity of contemporary automotive badging, but still include the complexities that burgeoning companies must have to keep their brand recognizable.
Final Mock-Ups
After reaching a wordmark that I felt met the brief, I mocked up multiple pieces that were relevant to the business. Business cards for easy promotion, a decal mock-up for a mobile detailing van, and branded spray bottles for their detailing products.
